First, we meet with your team to learn as much as possible about your company, its products/services, and the parameters of the project. We establish set design goals via a comprehensive questionnaire. A design brief is produced detailing the marketing direction, your target market, how you differentiate yourself from the competition, your unique selling points, and so on. Using both the questionnaire and design brief we produce powerful design solutions that meet and exceed your marketing goals.
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Here are the reasons why:
When we undertake an electronic media project (website, E-mail blast, online newsletter, etc.) we also take into consideration all the technological aspects involved. We use XHTML and CSS, only do hand coding, and rarely employ Flash. In fact, recent studies show that users are more likely to leave your website if Flash is involved.
We make minimal use of Javascript when there are cross-platform issues with browsers. Why do we take this approach? Search engines have less work to do when crawling through your site, and that translates to higher rankings, more visitors, and more sales. And we ultimately save you money in the end as you need not pay outside web gurus.
Customers, partners, vendors, analysts, employees, and the press all interact with your company through a variety of touch points. That's why it's imperative that every touch point have the same high level of design and branding that reflects your company’s message in a clear and consistent way.
And that's also why at Donohue Design we offer a variety of services to ensure every touch point offers a superior return on investment.
When it comes to design and branding there is a tendency of both design companies and clients to develop solutions that look cool and cutting edge. Trouble is, such solutions don't always translate to sales.
At Donohue Design our solutions are solely created to maximize your marketing dollars. Yes, they look great and you'll get compliments, but the reality is nothing is developed without in-depth strategic thinking behind it, ever.
Before any work can begin we ask that you complete either a brand audit or a creative brief depending on the project. We want to get into the heads of your customers — what they are thinking, what makes them buy, how they perceive your company and your competition, what is your company’s personality, and so on.
This process ensures that your target market has a clear and strong image of your company that that image is consistent at every touch point (web, logo, corporate ID, data sheets, etc.).
It may sound funny, but we know the difference between a logo, a website, and other media. Sounds obvious, right? Well, the fact is a logo that is intricate in design with a variety of colors may look distorted in electronic form or not even reproduce in black and white.
And contrary to popular belief, website's are very limited in both color palette and the number of fonts used. Yes, you can any color and font you want, but the reality is your site will look radically different to users depending on what browser and machine (PC, Macintosh, PDA, etc.) they are using.
At Donohue Design we take all these variables into account when developing your projects. The results? Your customers have the intended experience regardless of the media.
Find out what Donohue Design can do for your company.
Contact us today!